Primary Research

The target audience we've chosen for 'Reaper' is 18-30(males)
I did some primary research for this target audience age range

I asked 20 people aged 18+

'What is your favourite thriller sub genre'
Most people said 'Action-Thriller'

'What do you like best about thrillers?'
11 people said 'Visual Impacts'
5 people said 'Plot twists'
4 people said 'The adrenaline rush that they feel'

I also asked all 20 people that without watching a trailer, and without knowing the content or actors would you pay to see a 'Psychological Thriller'
17 people said yes
Showing that Psychological Thrillers is a genre people want to see.